As a web designer I routinely find myself using sites that are perfectly functional, but are not a pleasure to look at. Sometimes it’s simply a choice of font that drives me up the wall, or more often than not their entire brand is so outdated and hideous that I feel like whipping up a quick redesign and saying “HERE! Just take it, no really, it’s on the house!”.
Well, today I decided to start doing just that. Once a month I will be publishing a series called “Complimentary Comps” where I feature a fresh new design for a website that is in desperate need of a facelift. But with so many sites to choose from, where do I start?
I decided to choose websites that:
- I frequently use or believe in
- Are not wildly popular
- Could truly benefit from a redesign
The Main Goal
My main objective here is not to completely overhaul their user experience, but rather to simply provide a modern facelift they can easily integrate. I may end up suggesting some basic information architecture changes, but overall the new design should be easily implemented into their current system.
Why am I doing this for free?
A long time ago I realized that I thoroughly enjoy designing websites – it’s one of the few processes that transports me into a Zen state of mind. I don’t expect anyone to implement or even like my ideas, but I’ll gladly help out if they do. In the end, it’s all about the exercise and refining my process. Practice makes perfect!